Top 6 Explainer Video Trends For 2020

Top 6 Explainer Video Trends For 2020

Every year comes with different trends within the video marketing niche. As a smart marketer, you need to be able to take full advantage of the trends. Of course, don’t cultivate a bandwagon habit by jumping on every available trend. Nonetheless, keeping an eye on what is trending will help come up with the best explainer videos in 2020.

As fuzzy as the year 2020 has been due to the Coronavirus pandemic, this has not put a stop to explainer video trends. While we are in the 2nd half of the year, we’ve seen explainer video trends gaining ground while others are fading into oblivion.

At Expansionvideos, we see changes in explainer video trends as usual. Being a dynamic explainer video marketer, we know what works today might not work tomorrow. This has helped us to create explainer videos that generate the expected impact regardless of the period and trends.

In 2018, handmade illustration was one of the prevailing trends, and American Express used it in explaining their cardmember benefits. Slack also explored the possibilities of handmade illustration to characterize a hostile workspace.

While 2018 fizzled out with handmade illustration, the year 2019 witnessed a series of explainer video trends. Topping the list is augmented reality (AR) and interactive videos (IV), the two dominated the explainer video scene.

We don’t expect you to keep up with the fluidity of explainer video trends. Since we’re in touch with the reality at Expansionvideos. To help you in re-strategizing your video marketing plans for the 2nd leg of the year, the following are the explainer video trends to consider;

1. Augmented Reality (AR) and Virtual Reality (VR)

The move towards Augmented Reality in explainer videos gained prominence in 2019, but 2020 has cemented the trend.

The AR and VR technology may still be new, but it should not take long before it becomes the in thing. Being a smart marketer that you are, ensuring that your explainer videos support AR and VR could be a smart move even beyond 2020.

Employing AR and VR technology in your explainer videos means that the video can view it from different angles and even interact with the explainer video.

This technology is already being employed within the fashion retailing industry. It allows indecisive clothing shoppers to see how the cloth fits from different angles.

2. Video SEO

More than ever before, Google and other search engines are giving more attention to videos than ever. You may not have noticed, but sites with videos on the relevant page rank higher on Google.

This is not a mistake or oversight by search engines, but because they know people are more inclined to watch a video than reading texts.  For example, when you search brand names, Google is likely to show a video on the first page.

What’s the implication?

In your next explainer video, ensure the video is optimized for search engines. Be one of the first brands to take advantage of the attention search engines are giving to explainer videos.

It’s beyond just the video title and description, but attention should be given to transcripts and captions.

3. Mobile Optimization

Our world has gone fully mobile, and so should your explainer videos. There’s a high chance that you will be reading this article from a mobile device.

Let’s consider the statistics;

There are no less than 5.11 billion people globally that have a mobile phone. That’s not all; more than 50% of video streaming comes from a mobile device. Hubspot even went ahead to state that 99% of mobile phone users watch videos on their phones.

There are more people watching videos on their mobile devices than on desktop devices. Look into making explainer videos that are optimized for mobile. Ensure they can be watched both vertically and horizontally.

This is a factor of the explainer video firm you hire for your videos.

4. Storytelling

We all love a good story, including your target audience. To grab their attention in 2020, you must be a master storyteller in your videos.

Storytelling has proven to be an effective medium for marketing messages. There’s rarely an explainer video in 2020 that does not make use of storytelling techniques.

Have you seen this video that we made for Design Diverso? It’s the precise definition of storytelling in explainer videos.

With storytelling, you can simplify complicated content and further reach your audience better. Storytelling in explainer videos helps to spark the interests of the audience and create a human connection.

5. Liquid Motion

Why would you want to use liquid motion? Humans have a short attention span, but with liquid motion, they are more prone to stick to the video longer than planned.

After 30 seconds, 33% of viewers stop a video. Only 40% of viewers watch a video until the end.

It’s all about giving the audience motivation to watch the video until the end. Even though videos less than two minutes gets the most engagement, not everyone has the mental strength to wait for two minutes before moving to the next available information.

6. Micro Videos

Go on Instagram and Facebook; you’ll find millions of 6-15 seconds videos; these are micro-videos.

Why so short? We’ve already established that humans have a short attention span. Rather than struggle for their attention, create explainer videos that deliver the message before they lose focus.

That’s why Instagram and Facebook stories are growing popular among brands. As short as Micro videos are, they are fun and engaging.

While creating longer explainer videos of two minutes, look for means to carve out micro-videos. This is for the intent of sharing on social media, while the longer video goes to your Youtube, Vimeo, and other channels.

Final Thoughts

These six trends will go a long way to help you get the best out of explainer videos in 2020.

However, we recognize the uniqueness of brands. Choose any of the explainer video trends that align well with your brand message and values.

We’ll love to hear from you at Expansionvideos on any of the trends you prefer. You can reach out to Mikael Hamrin, the CEO of Expansionvideos via call, email and chat. He’s readily available to guide you on explainer video trends and your other concerns.

10 Reasons Why Video is Key to Marketing Success

Today, it’s already hard or even impossible to imagine marketing without video. Video is a key part of many marketing strategies these days. Traditionally, businesses choose to use videos to introduce their products and services to the public.
It’s important to note that video can be used for marketing any type of business. Video promotion techniques work and contribute greatly to marketing efforts. The reality is, using video has many great benefits. Let’s dig deeper into the importance of video in marketing.

1) YouTube Can Generate High Amounts of Targeted Traffic to Your Site

Nowadays, you’ll hardly be able to find a person who has never watched videos on YouTube. The statistics shows that on average every person watches videos on YouTube for about 8.4 minutes per day.

With 2 billion monthly users worldwide and 720,000 hours of videos uploaded every day, YouTube remains one of the most popular social media platforms these days. All of this means that YouTube creates great advertising opportunities for different types of businesses.

Keep in mind that YouTube videos can generate lots of potential clients to your business. If you create great videos and share them with users on YouTube, you’ll be able to get high amounts of targeted traffic.

2) Video Attracts Search Traffic to Business

Videos can contribute greatly to a SEO strategy. If YouTube video SEO is done right, videos can rank on the 1-st page of Google. So, you’ll be able to attract high amounts of targeted traffic to your business if you get your YouTube videos on the first page of Google.

Plus, videos can be used to improve your site’s SEO. It’s worth noting that the time visitors spend on a website is one of essential SEO ranking factors. There is no really better way to increase visitors’ average time spent on site than to add interesting videos into its web pages.

Numerous researches have shown that videos increase average time spent on site’s pages by 2 – 3 times. And of course, this positively affects your search engine rankings. So, you will be able to increase your Google rankings if you add custom videos to your website.

3) Video Offers Great Social Media Promotion Opportunities

People tend to share, like and discuss interesting videos on social media platforms. That means that social media sites like Facebook, Twitter, Google + and others will drive high amounts of traffic to your site. This will help you increase your sales and boost brand awareness.

4) Videos are An Easy Way to Reach and Engage Your Target Audience

It’s widely known that people don’t like to read long texts on web pages. When reading, users often skip pieces of text. However, your prospects are likely to watch videos about your business with a big pleasure. Videos work pretty well and provide much better results comparing to texts.   

YouTube videos are easy to consume. With videos, your consumers will find it easy to familiarize yourself with the benefits of your products and services.

Videos show how your products look like. Plus, people will be able to see the product in action if they watch video about it on YouTube. This will help consumers make a decision that the product is worth buying.   

5) Videos are an Effective Communication Tool

Once you share your videos on YouTube and social media sites, users are likely to leave comments about them. People may ask you some questions about your products or services.

Obviously, you should reply to all of comments and answer all questions as soon as possible. Finally, you’ll be able to use videos as an effective tool for communicating with prospects and existing customers.

6) Videos are a Great Way to Build Trust with Customers

People want to see what they are going to buy. That’s why it’s so important for businesses to build trust with prospects. Videos make it easy for you to show the benefits of products and services to the target audience. If prospects really like your videos, they will begin to trust you. As a result, videos will motivate viewers to make a purchase.

7) Videos Increase Sales

As the saying goes, “it’s better to see something once than to hear about it a thousand times”. Actually, the same can be said about video marketing. It would be better for consumers to watch a short video about your product than to read long text about it.

With videos, you’ll find it easy to explain everything to the target audience. So, investing in great videos makes a lot of sense. Create explainer-videos about products or services that you are going to purchase.  

8) Videos Increase Conversions

As we have already said, videos attract targeted traffic to businesses. People, who watch your videos, have an interest in your products and services. So, they are likely to make a purchase over time. That means that you’ll not find it difficult to turn this type of website traffic into sales.

The latest statistics shows that up to 65% of consumers choose to buy products or services after branded video presentation on social media sites. So, you’ll be able to increase your site’s conversions dramatically if you implement great videos into site’s web pages.

9) Videos Can Be Watched on Mobile Devices

The reality is, the global mobile traffic is constantly growing. More and more people prefer to watch videos on their mobile devices. So, you’ll be able to watch videos about your products and services even when you are on the go. That means that videos will contribute greatly to your business success.

10) Video Marketing Provides High Return on Investment

The biggest advantage of using videos for business promotion purposes is that this type of online marketing technique provides good return on investment.

Videos improve conversions, increase sales and boost brand awareness. If done right, video marketing will help you take your business to the next level.

If you would like to learn more about how video can help you grow your business, schedule a meeting with our CEO today:

Our professionals are always looking forward to helping you with any of your video marketing needs!