Today, it’s already hard or even impossible to imagine marketing without video. Video is a key part of many marketing strategies these days. Traditionally, businesses choose to use videos to introduce their products and services to the public.
It’s important to note that video can be used for marketing any type of business. Video promotion techniques work and contribute greatly to marketing efforts. The reality is, using video has many great benefits. Let’s dig deeper into the importance of video in marketing.
1) YouTube Can Generate High Amounts of Targeted Traffic to Your Site
Nowadays, you’ll hardly be able to find a person who has never watched videos on YouTube. The statistics shows that on average every person watches videos on YouTube for about 8.4 minutes per day.
With 2 billion monthly users worldwide and 720,000 hours of videos uploaded every day, YouTube remains one of the most popular social media platforms these days. All of this means that YouTube creates great advertising opportunities for different types of businesses.
Keep in mind that YouTube videos can generate lots of potential clients to your business. If you create great videos and share them with users on YouTube, you’ll be able to get high amounts of targeted traffic.
2) Video Attracts Search Traffic to Business
Videos can contribute greatly to a SEO strategy. If YouTube video SEO is done right, videos can rank on the 1-st page of Google. So, you’ll be able to attract high amounts of targeted traffic to your business if you get your YouTube videos on the first page of Google.
Plus, videos can be used to improve your site’s SEO. It’s worth noting that the time visitors spend on a website is one of essential SEO ranking factors. There is no really better way to increase visitors’ average time spent on site than to add interesting videos into its web pages.
Numerous researches have shown that videos increase average time spent on site’s pages by 2 – 3 times. And of course, this positively affects your search engine rankings. So, you will be able to increase your Google rankings if you add custom videos to your website.
3) Video Offers Great Social Media Promotion Opportunities
People tend to share, like and discuss interesting videos on social media platforms. That means that social media sites like Facebook, Twitter, Google + and others will drive high amounts of traffic to your site. This will help you increase your sales and boost brand awareness.
4) Videos are An Easy Way to Reach and Engage Your Target Audience
It’s widely known that people don’t like to read long texts on web pages. When reading, users often skip pieces of text. However, your prospects are likely to watch videos about your business with a big pleasure. Videos work pretty well and provide much better results comparing to texts.
YouTube videos are easy to consume. With videos, your consumers will find it easy to familiarize yourself with the benefits of your products and services.
Videos show how your products look like. Plus, people will be able to see the product in action if they watch video about it on YouTube. This will help consumers make a decision that the product is worth buying.
5) Videos are an Effective Communication Tool
Once you share your videos on YouTube and social media sites, users are likely to leave comments about them. People may ask you some questions about your products or services.
Obviously, you should reply to all of comments and answer all questions as soon as possible. Finally, you’ll be able to use videos as an effective tool for communicating with prospects and existing customers.
6) Videos are a Great Way to Build Trust with Customers
People want to see what they are going to buy. That’s why it’s so important for businesses to build trust with prospects. Videos make it easy for you to show the benefits of products and services to the target audience. If prospects really like your videos, they will begin to trust you. As a result, videos will motivate viewers to make a purchase.
7) Videos Increase Sales
As the saying goes, “it’s better to see something once than to hear about it a thousand times”. Actually, the same can be said about video marketing. It would be better for consumers to watch a short video about your product than to read long text about it.
With videos, you’ll find it easy to explain everything to the target audience. So, investing in great videos makes a lot of sense. Create explainer-videos about products or services that you are going to purchase.
8) Videos Increase Conversions
As we have already said, videos attract targeted traffic to businesses. People, who watch your videos, have an interest in your products and services. So, they are likely to make a purchase over time. That means that you’ll not find it difficult to turn this type of website traffic into sales.
The latest statistics shows that up to 65% of consumers choose to buy products or services after branded video presentation on social media sites. So, you’ll be able to increase your site’s conversions dramatically if you implement great videos into site’s web pages.
9) Videos Can Be Watched on Mobile Devices
The reality is, the global mobile traffic is constantly growing. More and more people prefer to watch videos on their mobile devices. So, you’ll be able to watch videos about your products and services even when you are on the go. That means that videos will contribute greatly to your business success.
10) Video Marketing Provides High Return on Investment
The biggest advantage of using videos for business promotion purposes is that this type of online marketing technique provides good return on investment.
Videos improve conversions, increase sales and boost brand awareness. If done right, video marketing will help you take your business to the next level.
If you would like to learn more about how video can help you grow your business, schedule a meeting with our CEO today:
Our professionals are always looking forward to helping you with any of your video marketing needs!