What Is an Animated Explainer Video?
An animated explainer video is a short, engaging video that uses animation to explain a product, service, or concept in a clear and compelling way. Typically 60 to 90 seconds long, these videos combine professional voiceover, custom illustrations, and animation to turn complex ideas into simple, memorable stories.
Why Do Businesses Use Explainer Videos?
The answer is simple: they work. Here are the key reasons companies invest in animated explainer videos:
- Increase conversions: Landing pages with video convert up to 80% better than those without
- Simplify complex ideas: Animation can visualize abstract concepts that live-action cannot
- Boost engagement: Viewers retain 95% of a message in video vs 10% in text
- Versatile use: Use them on your website, social media, email campaigns, sales presentations, and ads
- Brand building: Custom animation reinforces your visual identity and brand personality
Types of Animated Explainer Videos
2D Animation
The most popular style for explainer videos. Characters, icons, and scenes are created in a flat, two-dimensional style. Clean, professional, and versatile. This is what most businesses choose and what we specialize in at ExpansionVideos.
Whiteboard Animation
A hand draws illustrations on a white background while a narrator explains the concept. Simple and effective for educational content.
Motion Graphics
Focused on animated shapes, text, and graphics rather than characters. Ideal for data-driven content, SaaS products, and B2B companies.
AI-Generated Video
The newest category. AI tools generate visuals, scenes, and animations based on creative direction. Faster and more affordable than traditional animation while maintaining professional quality.
Learn about our AI Video service
How Are Explainer Videos Made?
The production process typically follows these steps:
- Discovery and briefing: We learn about your business, target audience, and goals
- Scriptwriting: A professional scriptwriter crafts a compelling narrative
- Storyboarding: Visual scenes are planned out frame by frame
- Voiceover recording: A professional voice artist records the narration
- Animation: Our animators bring the storyboard to life
- Music and sound design: Background music and sound effects are added
- Review and delivery: You review, we refine, and deliver the final HD video
See our full production process
How Much Does an Animated Explainer Video Cost?
Pricing varies based on length, style, and complexity. At ExpansionVideos, our animated explainer videos start at $797 for up to 30 seconds. Our AI video option starts at just $197 per 30 seconds for businesses that need faster, more affordable production.
Where Should You Use Your Explainer Video?
- Homepage: Above the fold for immediate engagement
- Landing pages: Boost conversion rates on key pages
- Social media: Cut it into shorter clips for Instagram, TikTok, LinkedIn
- Email campaigns: Including video in email increases click-through rates by 300%
- Sales presentations: Let the video do the explaining in meetings
- Trade shows and events: Loop it at your booth
- YouTube: Build your channel with educational content
Ready to Create Your Explainer Video?
Whether you choose traditional animation or our new AI video service, we will help you create a video that explains your business clearly and drives results.
