Looking for the latest video marketing statistics? We have compiled the most important data points for 2026 to help you make informed decisions about your video marketing strategy.
Video Marketing Usage in 2026
- 91% of businesses now use video as a marketing tool (Wyzowl, 2026)
- 93% of video marketers say video is an important part of their strategy
- Video accounts for over 90% of all consumer internet traffic (Cisco)
- 67% of marketers who do not currently use video plan to start in 2026
Video and Conversion Rates
- Explainer videos increase conversion rates by over 64% on landing pages
- Landing pages with video see up to 80% more conversions than those without
- Including video in email increases click-through rates by 200-300%
- Using the word ‘video’ in email subject lines boosts open rates by 19%
- 73% of consumers prefer to learn about a product through video
Video Engagement Statistics
- Viewers retain 95% of a message when watching video vs 10% when reading text
- Social video generates 1200% more shares than text and images combined
- The average person watches 17 hours of online video per week
- 59% of executives prefer watching video over reading text
- Video on social media generates 48% more views than static content
AI Video Statistics
- 63% of video marketers have used AI tools to create or edit marketing videos (Wyzowl, 2026) – up from 51% in 2025
- AI video production can reduce costs by up to 70% compared to traditional methods
- AI-generated video can be delivered 3-5x faster than traditional animation
- More than 800 million people use ChatGPT weekly, with 55% using AI for product research (McKinsey)
Video Marketing ROI
- 92% of video marketers report positive ROI from video (Wyzowl, 2026)
- 87% of marketers say video has directly increased sales
- Companies using video grow revenue 49% faster year-over-year than those that do not
- Video reduces support calls – nearly half of businesses report fewer tickets after implementing video
Social Media Video Statistics
- Social media videos are the most commonly created video type by marketers
- Short-form video (under 60 seconds) has the highest engagement rate across platforms
- LinkedIn video posts generate 5x more engagement than other content types
- TikTok users spend an average of 95 minutes per day on the platform
- YouTube is the second largest search engine in the world
Explainer Video Statistics
- Explainer videos are the second most popular video type created by marketers
- 96% of people have watched an explainer video to learn about a product or service
- The ideal length for an explainer video is 60-90 seconds
- Animated explainer videos account for 23% of all marketing videos produced
- Websites with explainer videos are 53x more likely to rank on Google page 1
Video Marketing Budget Statistics
- 92% of marketers plan to spend the same or more on video in 2026
- 41% of marketers have invested in video ads this year
- Most marketers (46%) allocate a third of their budget or less to video content
- Traditional animated explainer videos typically cost $797-$5,000+ depending on length and complexity
- AI video production starts as low as $197 per 30 seconds
What These Statistics Mean for Your Business
The data is clear: video marketing is not optional in 2026. With 91% of businesses using video and 93% of marketers calling it important, the question is not whether you should use video – it is how quickly you can start.
The rise of AI video (63% of marketers now using AI tools, up from 51% last year) means professional video is more accessible and affordable than ever. Businesses that move early on AI video will have a significant competitive advantage.
Start Your Video Marketing Strategy
At ExpansionVideos, we offer both traditional animated explainer videos (from $797) and AI-powered video production (from $197/30 seconds). Whether you are just getting started with video or looking to scale your output, we can help.
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Sources: Wyzowl Video Marketing Statistics 2026, Cisco Annual Internet Report, McKinsey Digital, HubSpot State of Marketing Report. Statistics updated February 2026.
