Email marketing is not dead – far from it. But plain text emails are losing ground. Adding video to your email marketing can increase click-through rates by up to 300%. Here is how to do it right.
Why Video Works in Email
- Including the word ‘video’ in a subject line increases open rates by 19%
- Video in email boosts click-through rates by 65-300%
- Reduces unsubscribe rates by 26%
- Makes complex products easy to understand in seconds
5 Ways to Use Video in Email Campaigns
1. Product Launch Announcements
Launching something new? A 30-second animated video in your announcement email generates far more engagement than text and screenshots alone.
2. Welcome Sequences
First impressions matter. Include an explainer video in your welcome email to immediately show new subscribers what you do and why they should care.
3. Customer Onboarding
Help new customers get started with animated walkthroughs. Reduces confusion, support tickets, and early churn.
4. Newsletter Content
Break up text-heavy newsletters with embedded video content. Share behind-the-scenes clips, tutorials, or industry insights.
5. Re-engagement Campaigns
Trying to win back inactive subscribers? Video stands out in a crowded inbox and gives people a reason to re-engage.
Best Practices for Video Email
- Use a video thumbnail with a play button – most email clients do not support embedded video, so link to a landing page
- Keep it short – 30-60 seconds is ideal for email
- Put the video above the fold – do not make people scroll to find it
- Include a clear CTA – tell them what to do after watching
- Optimize the landing page – where the video plays should continue the conversion flow
What Kind of Video Works Best for Email?
Animated explainer videos are ideal for email because they are lightweight, visually engaging, and do not require actors or locations. AI video is especially well-suited since you can produce multiple variations affordably for A/B testing.
Get Videos Made for Your Email Campaigns
At ExpansionVideos, we create animated and AI-generated videos specifically designed for email marketing campaigns. Short, punchy, conversion-focused.
