Explainer video, animated explainer, product explainer. Different names for the same thing: a short animated video, usually 60 to 90 seconds, that explains what a company does, why it matters and how a customer gets started. It often sits at the top of the homepage and is frequently the single most effective element on a website.
When an explainer video is the right call
An explainer video earns its keep when the message is abstract or hard to grasp in text. Think SaaS, fintech, technical services and anything where the customer needs to understand a concept before they will buy. If the product is simple and obvious, an image may be enough. If it is even slightly complex, showing it in motion pays off.
How long should it be?
Keep it short. 60 to 90 seconds is enough to explain the essentials without losing the viewer. For ads and social we cut down to 15 to 30 seconds. Length should follow the message and where the video will run, not the other way around.
What is included
- Script and storyboard
- Professional voiceover
- Custom animation and design
- Music and sound effects
- HD delivery for web, social and ads
What does an explainer video cost?
Animated explainer video starts at $797 per 30 seconds, and AI video from $497. Price depends on length, scene count and number of languages. See the full breakdown on our pricing page.
Next steps
Want to see what an explainer video could look like for you? Read more about our explainer video production, or compare it with motion graphics and product video if you are unsure about the format.