Motion graphics are animated text, icons, shapes, charts and logos. It is the right format when the information is the point and you want it understood fast. Movement guides the eye, and an abstract number suddenly becomes easy to take in.
Motion graphics or animation?
The difference is simple. Motion graphics focus on graphic elements, data and text in motion. Character animation is more about story. Many productions blend both: character animation for the narrative and motion graphics for charts and numbers.
Where motion graphics work best
- Data visualization: results, statistics and reports made clear
- Logo animation for intros, outros and social
- Kinetic typography that drives a message home
- Explaining processes and flows that are hard to describe in text
- Internal comms where the whole team needs the same numbers
What does it cost?
Motion graphics production starts at $797 per 30 seconds. Price depends on length and how advanced the graphics are. Script, design, animation, music and revisions are included.
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Want to go deeper? See our motion graphics service, or read about explainer video if you need a video that also tells a story.