One of the first questions every buyer asks is simple: how much does an explainer video cost? The honest answer is that it depends on length, style and complexity, but the ranges are predictable. Here is a clear breakdown so you can budget with confidence.
The short answer
A professional animated explainer video typically runs from around $800 for a short 2D piece to several thousand dollars for longer, premium or more complex productions. At ExpansionVideos, 2D animation starts at $797 per 30 seconds with everything included. AI video is priced per project, since cost there depends on the script and how much custom work it needs.
What drives the price
- Length. Most explainer videos are 60 to 90 seconds. Price scales with runtime, so a 30-second ad costs less than a 90-second homepage video.
- Style. 2D animation is the versatile, cost-effective default. AI video is often cheaper for simple pieces. Premium and 3D work cost more.
- Scenes and complexity. More custom characters, detailed illustration and intricate motion take more hours.
- Voiceover and languages. A professional voiceover is usually included. Extra languages and subtitles add a predictable per-language cost.
- Revisions. Watch for studios that charge per revision. Ours are unlimited until you approve.
What should be included in the price
A fair quote covers script and storyboard, professional voiceover, custom animation and design, music and sound, and HD delivery for web, social and ads. If any of those are billed as extras, the sticker price is not the real price.
Cheap vs. worth it
You can find five-dollar marketplace videos and twenty-thousand-dollar agency productions for the same brief. The sweet spot for most businesses is a studio that gives you custom work, a real process and a fixed, transparent price. A video that actually explains your product and converts is worth far more than it costs.
See the full breakdown
Our complete pricing, with what is included at each tier, is on the pricing page. To go deeper on the format, read about explainer video production and 2D animation.
Frequently asked questions
How much does a 60-second explainer video cost?
A 60-second 2D animated explainer starts from the $797 per-30-seconds base and scales with length. See the pricing page for exact tiers.
Why is AI video priced per project?
AI production cost depends heavily on the script and how much custom animation and cleanup it needs, so we quote it per project. Send your script for a quote.
Are revisions extra?
No. Revisions are unlimited until you are happy with the final video.