Search for an explainer video company and you will find thousands of studios, freelancers and marketplaces, all promising great results. So how do you choose? This guide covers what actually separates a strong explainer video company from a risky one, and how to shortlist the right partner.
What to look for
- A real portfolio. Look for finished work in your style and ideally your industry. One or two polished samples are not enough. You want consistency across many projects.
- A clear process. Script, storyboard, voiceover, animation, revisions. A studio that can explain its process will deliver more predictably than one that cannot.
- Transparent pricing. Fixed, published prices beat vague quotes. You should know what you pay before you commit.
- Everything included. Script, professional voiceover, music and revisions should be part of the price, not surprise add-ons.
- Unlimited revisions. The best studios keep refining until you approve, rather than charging per round.
- Reasonable turnaround. A typical animated explainer takes about 3 to 4 weeks. Much faster can mean templated work. Much slower can mean an overloaded team.
Red flags
- Prices that seem too good to be true, often marketplace gigs built on recycled templates.
- No voiceover or script included in the base price.
- Per-revision charges that balloon the final cost.
- A portfolio of stock animations rather than custom work.
Where to find studios
Beyond a simple search, directories like Clutch, GoodFirms and DesignRush list and review explainer video companies, which is a useful way to compare portfolios and read verified client reviews. Shortlist three or four, then talk to each about your specific project.
Why clients choose ExpansionVideos
We have produced 500+ videos since 2015 for companies across 56+ industries, including names like Toyota and Deloitte. Our 2D animation starts at a fixed $797 per 30 seconds, with script, professional voiceover, music, custom animation and unlimited revisions included, plus a money-back guarantee. See our explainer video production, browse the portfolio, or read case studies.