One of the most common questions we get: should the video be 2D or 3D? Both are strong, but they solve different problems. Here is a simple guide to choosing.
2D animation
2D animation is hand-crafted animation using characters, illustration and motion in two dimensions. It is the most versatile and popular format for explainer and brand video. It is faster and more cost-effective than 3D, and gives a clear, warm look that is easy to tailor to your brand.
3D animation
3D animation builds scenes and objects in three dimensions. It fits when you need to show a physical product from every angle, a technical process in depth, or a sense of premium and realism. 3D takes longer and costs more, but opens up possibilities 2D cannot.
How to choose
- Choose 2D for explainer video, messaging and story on a tighter budget and timeline
- Choose 3D for product visualization, hardware and when realism or a premium feel is decisive
- Not sure? We start with the goal and recommend the format that does the most for your budget
What does it cost?
2D animation starts at $797 per 30 seconds. 3D is quoted per project since complexity varies. See the full picture on our pricing page.
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Dig into 2D animation or compare with our product video service, or get in touch and we will help you choose.