If you run a SaaS company, you know the challenge: explaining what your software does in a way that makes people care. That is exactly where animated explainer videos shine.
Why SaaS Companies Need Explainer Videos
Software is invisible. You cannot hold it, touch it, or photograph it. But you can animate it. Here is why explainer videos are essential for SaaS:
- Visualize the invisible: Show how your software works through animation
- Reduce churn: Help users understand your product faster during onboarding
- Shorten sales cycles: A 90-second video explains what a 30-minute demo does
- Improve trial conversions: Users who watch a product video are 73% more likely to convert
- Stand out in a crowded market: Most SaaS landing pages look the same – video makes you memorable
Where SaaS Companies Use Explainer Videos
1. Homepage Hero Video
The most impactful placement. A 60-second explainer video above the fold answers the visitor’s first question: what does this product do and why should I care?
2. Product Feature Videos
Short 30-second clips explaining individual features. Great for feature pages and in-app tooltips.
3. Onboarding Sequences
Walk new users through your product with animated tutorials. Reduces support tickets and increases activation rates.
4. Sales Enablement
Give your sales team a polished video they can send to prospects. Works better than another PDF or slide deck.
5. Social Media Ads
Animated ads stop the scroll. Use short clips from your explainer video for paid campaigns on LinkedIn, Facebook, and Instagram.
What Makes a Great SaaS Explainer Video?
- Start with the problem: Show the pain point your users experience
- Introduce the solution: Present your product as the answer
- Show it in action: Demonstrate key features visually
- Social proof: Mention notable clients or results
- Clear CTA: Tell viewers exactly what to do next (sign up, book a demo, start a trial)
SaaS Explainer Video Pricing
At ExpansionVideos, we have worked with dozens of SaaS companies to create effective explainer videos. Our pricing starts at $797 for traditional animation (30 seconds) or $197 for AI-generated video.
Get Started
Ready to create an explainer video for your SaaS product? We will help you craft a video that converts visitors into users.
