One of the most common questions we get: “How long should my explainer video be?” The answer depends on where you’ll use it, what you’re explaining, and who’s watching. The Short Answer 60-90 seconds. That’s the sweet spot for most explainer videos. It’s long enough to explain a product or
Looking for the best explainer video company in 2026? We’ve compiled a list of the top companies based on quality, pricing, turnaround time, and client reviews. What Makes a Great Explainer Video Company? Before diving into the list, here’s what you should look for: Portfolio quality — Can you see
Is an explainer video worth the investment? The short answer: absolutely. But let’s look at the data. The ROI of Explainer Videos: What the Data Says According to Wyzowl’s 2024 State of Video Marketing report, 90% of marketers say video gives them a good ROI. But let’s break down what
A great explainer video starts with a great script. It’s the foundation that determines whether your video will engage viewers, communicate your message clearly, and drive action. Here’s our step-by-step guide to writing a script that converts. Why the Script Matters More Than the Animation You can have the most
Looking for the latest video marketing statistics? We have compiled the most important data points for 2026 to help you make informed decisions about your video marketing strategy. Video Marketing Usage in 2026 91% of businesses now use video as a marketing tool (Wyzowl, 2026) 93% of video marketers say
When planning a business video, one of the first decisions you face is: should we go with animation or live-action? Both have their strengths. Here is a clear comparison to help you decide. Animated Video: Pros and Cons Pros Visualize anything: Abstract concepts, software demos, invisible processes – animation makes
