Explainer Videos for SaaS Companies
Turn complex software into compelling stories that convert free trials into paying customers
Why SaaS Companies Need Explainer Videos
Software is invisible. Unlike physical products, you can’t hold it, demo it in a store, or show it in a photo that tells the whole story. That’s why 95% of people have watched an explainer video to learn about a product or service, and SaaS companies that use video on their landing pages see up to 80% higher conversion rates.
An explainer video bridges the gap between “What does this software do?” and “I need this.” In 60–90 seconds, you can communicate your entire value proposition in a way that text and screenshots simply cannot.
How SaaS Companies Use Our Videos
💻 Product Explainers
Show how your software works with animated walkthroughs that highlight key features and benefits without overwhelming viewers with UI screenshots.
🚀 Launch Videos
Introduce new features or products with engaging animation that generates excitement and drives adoption among existing and potential users.
📈 Investor Pitches
Explain your product to investors who may not be technical. A polished explainer video in your pitch deck shows professionalism and clarity of vision.
📖 Onboarding
Reduce churn by helping new users understand your product faster. Animated tutorials are more engaging than documentation and reduce support tickets.
📢 Social Ads
Short, punchy animated clips for LinkedIn, Facebook, and Instagram that stop the scroll and drive traffic to your landing page or free trial.
👥 Sales Enablement
Give your sales team a powerful tool to share with prospects. A video explains your product consistently and professionally every single time.
SaaS Video Success Story
We worked with COS Systems, a fiber broadband software company, to create an explainer video that simplified their complex platform for both technical and business audiences. The video became a core part of their sales toolkit, helping their team close deals faster by giving prospects immediate clarity on the product’s value.
Read the full COS Systems case study →
Our Process for SaaS Videos
- Discovery Call — We learn your product, audience, and goals
- Script Writing — Our scriptwriter crafts a clear, compelling narrative (see our script guide)
- Storyboard — Visual blueprint of every scene for your approval
- Animation — Professional 2D animation or AI video production
- Voiceover & Sound — Professional narration and music
- Delivery — Final video in all formats you need, with unlimited revisions
Timeline: 2–3 weeks for traditional animation, 3–5 days for AI video.
SaaS Explainer Video Pricing
AI Video
From $197
per 30 seconds
Fast turnaround, professional quality
Animated
From $797
per 30 seconds
Custom 2D animation, most popular
Premium
From $1,497
per 30 seconds
Advanced animation, enterprise quality
Frequently Asked Questions
How long should a SaaS explainer video be?
For landing pages, 60–90 seconds is optimal. For product demos and onboarding, 2–3 minutes works well. Read our complete guide to video length.
Can you show our actual software interface?
Yes! We can incorporate UI elements, screenshots, or screen recordings into the animation. However, we recommend focusing on benefits and workflows rather than detailed UI tours, which date quickly as your product evolves.
Do you work with early-stage startups?
Absolutely. Our AI video option starting at $197 makes professional video accessible even for pre-seed startups. Many of our SaaS clients started with an AI video and upgraded to custom animation as they grew.
What if our product changes after the video is made?
Because we use animation (not screen recordings), your video stays relevant longer. Abstract visual storytelling focuses on problems and benefits, not specific UI elements that change with every update.
Can I see examples of SaaS explainer videos you’ve made?
Check out our portfolio for examples across tech and SaaS. You can also read our COS Systems case study for a detailed breakdown.
Ready to Explain Your Software?
Book a free 30-minute call and we’ll discuss how to turn your SaaS product into a compelling video.