This is a fairly common question. How do you know if it’s worth investing in video? Our opinion is of course that all companies should work with video, the question is rather whether you should prioritize other things first. If you e.g. have a lousy website i would recommend fixing it first. But if you feel that the website is good enough, and you need a tool that explains what you are doing that can be used on the website, in sales meetings, etc. so it may be time for an animated commercial. In the end, only you can answer the question.